{"title":"Locs","description":"\u003cp\u003eShop Nova Naturals products for locs. Hair intentionally matted to form \"ropes\" — needs moisture, scalp care, and residue-free cleansing to keep locs healthy and thriving.\u003c\/p\u003e","products":[{"product_id":"explosive-growth-oil","title":"eXplosive GROWTH Oil – Get Thicker Waves in 30 Days","description":"\u003ch2\u003e🌊 The #1 Growth Oil for 360 Wavers\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTransform thin, patchy hair into thick, defined waves in just 30 days.\u003c\/strong\u003e Our bestselling eXplosive GROWTH Oil combines 7 premium botanical ingredients to accelerate growth, lock in moisture, and define your wave pattern. Over 5,000 wavers trust this formula to deliver professional-grade results.\u003c\/p\u003e\n\u003ch3\u003e✨ What Makes This Different?\u003c\/h3\u003e\n\u003cp\u003e✓ \u003cstrong\u003ePromotes Faster Growth\u003c\/strong\u003e – Amla oil (vitamin C) and nettle extract strengthen strands and enhance scalp circulation for visible length in 4 weeks\u003cbr\u003e✓ \u003cstrong\u003eDefines Your Wave Pattern\u003c\/strong\u003e – Hibiscus extract supports keratin production for thicker, fuller 360 waves that last all day\u003cbr\u003e✓ \u003cstrong\u003eStops Breakage \u0026amp; Thinning\u003c\/strong\u003e – Argan oil improves elasticity and reduces breakage by up to 40%, while nettle reduces DHT-related hair loss\u003cbr\u003e✓ \u003cstrong\u003eBalances Scalp Health\u003c\/strong\u003e – Jojoba mimics natural sebum while neem oil fights dandruff and inflammation\u003c\/p\u003e\n\u003ch3\u003e💰 Choose Your Size\u003c\/h3\u003e\n\u003cp\u003e🧴 \u003cstrong\u003e4 oz Bottle\u003c\/strong\u003e – Perfect for trying or travel (4-6 week supply)\u003cbr\u003e🧴 \u003cstrong\u003e8 oz Bottle\u003c\/strong\u003e – Best value for serious wavers (8-12 week supply)\u003cbr\u003e💡 \u003cstrong\u003ePro Tip:\u003c\/strong\u003e Save even more with our 3-Pack Bundle (20% off)\u003c\/p\u003e\n\u003ch3\u003e🧴 Premium Botanical Ingredients (What's Inside)\u003c\/h3\u003e\n\u003cp\u003e• \u003cstrong\u003eJojoba Oil\u003c\/strong\u003e – Mimics the scalp's natural sebum, balancing oil production and maintaining scalp health without clogging pores\u003cbr\u003e• \u003cstrong\u003eRoucou Oil (Annatto)\u003c\/strong\u003e – Rich in beta-carotene and antioxidants, supports collagen production and reduces oxidative stress on hair follicles\u003cbr\u003e• \u003cstrong\u003eArgan Oil\u003c\/strong\u003e – Provides essential fatty acids and vitamin E to improve elasticity and reduce breakage\u003cbr\u003e• \u003cstrong\u003eAmla Oil\u003c\/strong\u003e – A potent source of vitamin C, known to strengthen hair strands and enhance circulation to the scalp\u003cbr\u003e• \u003cstrong\u003eNettle Extract\u003c\/strong\u003e – Contains silica and sulfur, promoting shinier, healthier hair while reducing DHT-related hair loss\u003cbr\u003e• \u003cstrong\u003eHibiscus Extract\u003c\/strong\u003e – Supports keratin production and acts as a natural conditioner, encouraging thicker, fuller hair\u003cbr\u003e• \u003cstrong\u003eNeem Oil\u003c\/strong\u003e – Offers antimicrobial properties that help maintain scalp health, reduce inflammation, and prevent dandruff\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e100% natural botanical formula. No sulfates, parabens, mineral oil, or synthetic fragrances. Dermatologist-tested.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e📋 How to Use for Maximum Results\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Apply 3-5 drops to fingertips (5-8 drops for longer hair)\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Massage into scalp in circular motions for 2-3 minutes\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Work through hair from roots to ends\u003cbr\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Use 2-3 times per week (or daily during wolfing)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Apply before brushing for deeper penetration and better wave definition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Long It Lasts:\u003c\/strong\u003e\u003cbr\u003e• 4 oz bottle = 4-6 weeks with regular use (2-3x per week)\u003cbr\u003e• 8 oz bottle = 8-12 weeks with regular use\u003c\/p\u003e\n\u003ch3\u003e👥 Who This Is For\u003c\/h3\u003e\n\u003cp\u003e✅ 360 wavers looking to speed up their wave journey\u003cbr\u003e✅ Anyone experiencing thinning, breakage, or slow growth\u003cbr\u003e✅ Natural hair journeys (3A-4C textures, waves, curls, coils)\u003cbr\u003e✅ Wolfing phases – keep your scalp nourished for months\u003cbr\u003e✅ Post-cut maintenance – rebuild thickness fast\u003cbr\u003e✅ Anyone dealing with dandruff or scalp inflammation\u003c\/p\u003e\n\u003ch3\u003e❓ Your Questions Answered\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will this work on MY hair type?\u003c\/strong\u003e\u003cbr\u003eA: Yes! Formulated specifically for 3A-4C textures, coarse hair, and tight wave patterns. Works on all hair types including waves, curls, and coils.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long until I see results?\u003c\/strong\u003e\u003cbr\u003eA: Most customers notice softer, more manageable hair within 30 days. Full wave definition and visible growth typically show in 4-6 weeks with consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this greasy or heavy?\u003c\/strong\u003e\u003cbr\u003eA: No! Jojoba oil mimics your scalp's natural sebum, so it absorbs quickly without clogging pores or leaving buildup. Perfect for daily use without weighing down your waves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: 4 oz or 8 oz – which should I buy?\u003c\/strong\u003e\u003cbr\u003eA: First time? Start with the 4 oz to try it. Serious about your waves? Get the 8 oz for better value. Want to commit? Grab the 3-Pack Bundle and save 20%.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why is it more expensive than drugstore oils?\u003c\/strong\u003e\u003cbr\u003eA: Premium botanical ingredients (roucou, amla, argan, nettle, hibiscus, neem). The 4 oz bottle lasts 4-6 weeks. That's less than $1 per day for professional-grade results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this with other products?\u003c\/strong\u003e\u003cbr\u003eA: Absolutely! Works perfectly with our Complete Explosive Growth Routine. Avoid using with heavy mineral oils or petroleum-based products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How much should I use per application?\u003c\/strong\u003e\u003cbr\u003eA: 3-5 drops for short hair, 5-8 drops for longer hair. A little goes a long way with our concentrated botanical formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this on my beard or edges?\u003c\/strong\u003e\u003cbr\u003eA: Yes! Safe for beard growth, edges, and even kids' hair (ages 3+). Neem oil's antimicrobial properties make it great for facial hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will this help with dandruff or scalp issues?\u003c\/strong\u003e\u003cbr\u003eA: Yes! Neem oil offers antimicrobial properties that reduce inflammation and prevent dandruff, while jojoba balances oil production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What's your return policy?\u003c\/strong\u003e\u003cbr\u003eA: All sales are final. We stand behind our products and are happy to help troubleshoot any concerns — reach out to our team directly.\u003c\/p\u003e\n\u003ch3\u003e🎁 What You Get\u003c\/h3\u003e\n\u003cp\u003e• 1 bottle of eXplosive GROWTH Oil (choose 4 oz or 8 oz)\u003cbr\u003e• Your choice of 20 premium scents (or Unscented)\u003cbr\u003e• 4-12 week supply depending on size\u003cbr\u003e• Free shipping on orders over $100\u003c\/p\u003e\n\u003ch3\u003e⭐ What Wavers Are Saying\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\"My waves have never been this deep. I went from patchy to 360 in 6 weeks!\"\u003c\/em\u003e – Marcus T., Verified Buyer\u003cbr\u003e\u003cem\u003e\"Finally, an oil that doesn't make my hair greasy. My barber asked what I'm using!\"\u003c\/em\u003e – Jamal R., Verified Buyer\u003cbr\u003e\u003cem\u003e\"I've tried everything. This is the only oil that actually made my hair thicker.\"\u003c\/em\u003e – Devon K., Verified Buyer\u003cbr\u003e\u003cem\u003e\"The neem oil cleared up my dandruff in 2 weeks. Game changer.\"\u003c\/em\u003e – Chris M., Verified Buyer\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e⚡ Bestseller Alert:\u003c\/strong\u003e Our #1 product. Join 1,200+ satisfied customers!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚚 Free Shipping:\u003c\/strong\u003e Orders over $100 ship free. Stock up with the 3-Pack Bundle!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e👉 Ready to transform your waves? Choose your size and scent, then add to cart.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Most customers see better results when using 3 products together\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Unscented","offer_id":51550829215973,"sku":"6","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Strawberry citrus sparkle","offer_id":51550829248741,"sku":"7","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Volcano","offer_id":51550829281509,"sku":"8","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Lemon pound cake","offer_id":51550829314277,"sku":"9","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Watermelon lemonade","offer_id":51550829347045,"sku":"10","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Wild berry cheesecake","offer_id":51550851367141,"sku":"6","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Baccarat Rouge","offer_id":52519872823525,"sku":"6","price":28.0,"currency_code":"USD","in_stock":true},{"title":"A thousand wishes","offer_id":52519872856293,"sku":"7","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/6753\/9941\/files\/IMG_8157.jpg?v=1761763725"},{"product_id":"explosive-growth-whipped-shampoo","title":"Explosive Growth Whipped shampoo","description":"\u003cp\u003eeXplosive Growth Thickening Shampoo is formulated with Haitian black castor oil, neem oil, watermelon seed oil, and niacin to maximize hair and beard density. 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