Explosive Growth

Infused with nutrient-rich oils and botanicals to help nourish the scalp and lock in lasting moisture

Every Wave starts with healthy hair

Strong waves begin with a nourished scalp and consistent routine. Discover products made to support your journey

Nova Naturals

Nature's Finest Ingredients

Discover the powerful botanicals that nourish and transform your hair
Argan Oil

Argan Oil

Liquid Gold

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Argan Oil

Rich in vitamin E and fatty acids, argan oil deeply moisturizes and repairs damaged hair while adding brilliant shine and softness.
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Shea Butter

Shea Butter

Deep Nourishment

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Shea Butter

Packed with vitamins A and E, shea butter provides intense hydration, reduces breakage, and protects hair from environmental damage.
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Rosemary Extract

Rosemary Extract

Growth Stimulator

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Rosemary Extract

Stimulates circulation to the scalp, promoting healthy hair growth while strengthening follicles and preventing premature graying.
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Jojoba Oil

Jojoba Oil

Scalp Balancer

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Jojoba Oil

Mimics natural sebum to balance scalp oils, unclog follicles, and create the perfect environment for healthy hair growth.
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Aloe Vera

Aloe Vera

Soothing Hydrator

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Aloe Vera

Calms irritated scalp, locks in moisture, and strengthens hair strands with proteolytic enzymes that repair dead skin cells.
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Coconut Oil

Coconut Oil

Protein Protector

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Coconut Oil

Penetrates deep into hair shaft to prevent protein loss, reduce frizz, and add lustrous shine while protecting against heat damage.
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Featured Collection

eXplosive GROWTH Oil – Get Thicker Waves in 30 Days

eXplosive GROWTH Oil – Get Thicker Waves in 30 Days

$28.00
LemonBerry Cashmere Moisturizing Butter – Whipped Hydration for 4C Hair (8oz)

LemonBerry Cashmere Moisturizing Butter – Whipped Hydration for 4C Hair (8oz)

$46.00 $36.00
Nova Nats Ed Edd Eddy Silky Durag

Nova Nats Ed Edd Eddy Silky Durag

$15.00
Nova Naturals – Beer infused Explosive Growth Whipped Shampoo

Nova Naturals – Beer infused Explosive Growth Whipped Shampoo

$45.00

eXplosive GROWTH Oil 3-Pack – Get Thicker Waves in 30 Days (Save 20%)

$84.00
Complete Explosive Growth Routine

Complete Explosive Growth Routine

$85.00