About Nova Naturals

Hi, I’m Cierra, founder of Nova Naturals.

Nova Naturals was created from a simple belief: healthy hair starts with quality ingredients, consistency, and products that actually work.

As someone who has always been passionate about hair care, I became frustrated with products that made big promises but delivered little results. I wanted products that nourished the hair, supported healthy growth, and helped people feel confident in their natural beauty. So I began creating my own.

What started as a personal journey quickly grew into a brand trusted by customers across the country. Every Nova Naturals product is carefully formulated using high-quality ingredients and crafted with purpose. From our signature Explosive Growth Oil to our moisturizers, butters, and shampoo bars, our goal is simple: create products that support healthier, stronger hair.

At Nova Naturals, we’re more than a hair care company. We’re a community of people committed to self-care, confidence, and showing up as the best version of ourselves every day.

As a small business owner, wife, entrepreneur, college student, and community advocate, I understand the importance of hard work, perseverance, and staying true to your vision. Those same values are poured into every product we create.

For me, hair care has always been about more than hair.

It’s about confidence. It’s about self-care. It’s about feeling your best even during life’s most difficult seasons.

As someone who understands the importance of wellness, resilience, and showing up for yourself every day, I created Nova Naturals to provide products that help people care for themselves from the outside in.

I also recognized that textured hair often requires specialized care, moisture, and ingredients that many mainstream products simply don’t provide. Nova Naturals was built to help fill that gap with high-quality products designed to support healthier hair and long-term hair care goals.

Thank you for supporting Nova Naturals and allowing us to be a part of your hair care journey.

Your hair deserves a crown. 👑

Cierra
Founder & CEO
Nova Naturals